Ranking of pages are done according to the number of votes in by a site each month. A 'vote' occurs when a person clicks on the estatetop.com voting link on a site's page. Advanced anti-cheating measures are taken in order to ensure the lists remain free of cheaters.

A vote out is a hit we send to your website.

Every new site could put a link on his pages with the special link to estatetop.com. If more visitors click that link to vote higher ranking the site will get.
If a site has high ranking more visitors of the estatetop.com will go to this site and the site will be more popular.
"IN" is a hit from your website
"Out" is a hit we send to your website

Sites as EstateTop are called traffic generator, because the "Out" visitors are more then "In" visitors. This happens because people use to visit more then one site in the top list.
For example - you put a link on your site and people vote for you 100 times. That is IN:100, and you will have for example OUT:300 (2-3 times more!)

The benefits to this is that sites with higher ranking are usually better than sites found through a search engine. Anyone can optimize a site for search engines, but getting people to vote for them is an entirely different matter.

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