The site ranking depends on the number of incoming votes. An incoming vote occurs when a visitor clicks on the estatetop.com voting link on your site. Advanced anti-cheating measures are taken in order to ensure the list remains free of cheaters.

An outgoing hits are how many visitors the top list sends to your website.

Every site can put a link on it's pages containing a special ID. If more visitors click that link then your site will get a higher ranking. If a site has a high ranking then more visitors will go from estatetop.com to your site.
"IN" is a hit/vote from your website.
"Out" is a hit we send to your website.

Sites as EstateTop are called traffic generators, because the "Out" visitors are more then "In" visitors. This happens because people use to visit more then one site in the top list.
For example - you put a link on your site and people vote for you 100 times (this means IN=100), you will have for example OUT=300 (2-3 times more!).

The benefits are that sites with higher ranking are usually better indexed in the search engines. Anyone can optimize a site for search engines but getting people to vote for you is an entirely different matter.

If you need any help please use the contact form.